What you'll learn in this article
  • How to assign roles to X, Instagram, YouTube, and your LINE Official Account, then connect them into a single funnel that moves people from follower → interest → free signup
  • How to set up your profile, pinned posts, and a link hub like lit.link, plus what to watch for when nurturing leads on LINE Official
  • Where to measure along the funnel, and where to be careful under stealth-marketing rules and financial compliance — organized as a checklist of perspectives (results vary by individual and are not guaranteed)

Key points: frequently asked questions

Q: To grow Kingfin referrals on social, where should you start?
A: Start by narrowing to one or two places you can realistically sustain. Generally, X is said to suit reach and touchpoints; Instagram/shorts suit sparking interest through your world and aesthetic; YouTube suits building trust over time; and LINE Official suits ongoing communication with interested people (lead nurturing). Rather than spreading yourself thin across many, it's more realistic to make the one you're good at your axis and build a path from there to a link hub or LINE. Results vary by individual, and amounts of money are not guaranteed.
Q: When you introduce an affiliate on social, is a PR disclosure required?
A: Posts that introduce something based on a relationship with the advertiser require a display people can recognize as advertising (such as PR or Ad). Under the stealth-marketing rules (a designated notice under the Act against Unjustifiable Premiums and Misleading Representations) that took effect October 1, 2023, displays that are hard to recognize as advertising are prohibited as misleading representations. Whether you handle affiliate links in a post, a profile, or a link hub, it's safest to place a PR disclosure in a clearly visible position.
Read this article as slides (9 of them)
Please read first (no guarantees; individual results vary)

This article is informational content that organizes how to think about funnel design for growing your Kingfin affiliate referrals using social media and a LINE Official Account. Practicing the methods introduced here does not mean your followers will inevitably grow or that this will inevitably lead to commissions. With affiliate work, results vary by individual, and no follower counts or amounts of money are guaranteed whatsoever. And because what you refer is an FX/investment service, please communicate on the premise that investing carries a risk of loss for the reader. The terms of each social platform and their advertising-disclosure rules can change, so always confirm the latest primary sources.

Why think in terms of a "funnel" rather than one-off posts

When affiliate work on social isn't going well, the cause is often less about "how good the post is" and more about "there being nowhere to go after the post." Even with a post that went viral, if your profile isn't in order, people scroll right past; if your link is hard to find, they never reach the signup. The valuable touchpoint just disappears in the moment.

This is where the idea of a funnel helps. Picture progressively narrowing from an entrance that reaches many people (awareness), to a middle that only interested people move through (consideration), and finally to an exit where people take action (a free signup, etc.). Social media is the place that handles the entrance and the middle; give each platform a role and connect them with a blog, a link hub, and LINE Official, and what was a scatter of dots becomes a single line.

Of course, designing it doesn't promise results. Even so, building a state where you can see "where people are dropping off" lets you improve based on facts rather than gut feel. Below, we'll go through everything in order — from each platform's role to link hubs, LINE use, measurement, and what to avoid.

The big-picture funnel in this article
  • Entrance (awareness): get noticed via X, Instagram, short videos, and YouTube
  • Bridge: show the "next step" via your profile + pinned post + a link hub like lit.link
  • Middle (consideration): grow interest via a blog/LP and LINE Official (lead nurturing)
  • Exit (action): move from the referral link to a free signup (with PR disclosure and compliance as the premise)

Decide the role each social platform plays

Trying to use every social platform the same way runs you out of breath fast. What matters is assigning roles based on what each one is good at. As a general rule, each platform is said to be suited to certain things and not others (these are just tendencies and change with your genre and how you operate).

X
X (formerly Twitter) = reach and creating touchpoints. Its strength is posting frequently in short form, with reposts that spread easily. Drip out market topics, observations, and article highlights, and bridge interested people to your profile or blog. It's a place where freshness of information shines.
IG
Instagram and short videos = spark interest through your world and aesthetic. The role is to make people think "I want to see more from this person" through images and short clips. It pairs well with explainer graphics and roundup images, leading people to the link in your profile. Because the spec doesn't let you paste links in the post body, the profile path is especially important.
YT
YouTube = build trust over time. With explanations and demonstrations, it can convey things more deeply than text. Because you can place links in the description, it's also easy to build a video → description → blog/LINE path. It takes effort, but it works as a long-lived asset.
LINE
LINE Official Account = ongoing communication with leads. It's easy to reach people once they've connected, so it suits the role of nurturing interest (nudging consideration along). However, note that broadcast messages have message-count caps and pricing plans, and over-sending makes you easy to block. Confirm the detailed, latest conditions in the official information.
First, decide your "one axis"

You don't need to run all four from the start. In fact, not being able to keep it up is the biggest risk. Pick one axis based on what's easy to sustain — writing isn't a chore for you, or you enjoy filming — and start with a form that bridges from there to a link hub or LINE. Once you're used to it, repurposing your core content into other platforms from a different angle lets you widen your surface area without strain.

Set up your profile and pinned post as the "entrance"

On any social platform, the first thing a newcomer sees is your profile and pinned post. If these aren't in order, the more interested someone is, the more they end up wondering "so what am I supposed to look at?" — and they leave. The entrance is just right when it points to exactly one next step.

1
The profile is "who it's for, what you do, where to go next." Make it clear at a glance who you're addressing, what you publish, and where to look next. Rather than inflating your title, choose words that convey the benefit to the reader. If you handle affiliates, don't forget a notice that makes clear advertising is included.
2
Use the pinned post to show "the one thing you most want seen." On X and similar, you can pin a post. Pin a single thing you most want new people to see first — a self-introduction, a popular article, a useful free roundup — and let it flow naturally to the link in your profile.
3
Narrow to one link and consolidate it in a link hub. Many social platforms limit the profile to a single link. A widely used approach is to gather your blog, other social accounts, LINE Official, and referral links into a free link-hub service like lit.link and place that one link in your profile. It lets you show "every entrance" no matter where someone arrived from.
Example ordering for a link hub (lit.link, etc.)
  • Top: the thing you most want seen (a popular article, free roundup, etc.)
  • Second: your LINE Official Account (to create an ongoing touchpoint)
  • Third and below: other social accounts, your profile article
  • Referral link: listed with a clear PR/Ad disclosure (don't bury it / don't hide it)

Nurture leads with a LINE Official Account

Social posts flow by and vanish, but with people you've connected with on LINE Official, you can reach out to them. That's exactly why it suits the role of nurturing "people who got interested but haven't signed up yet" (nudging consideration). However, because of how close the relationship feels, misusing it gets you blocked fast. It's a place where courtesy directly shapes results.

1
Prepare a "reason" to register. Make the benefit of registering clear, like "Add me as a friend and get ◯◯ (a free roundup, checklist, etc.)." If what you hand out here is neutral information that helps people understand what you refer, the flow afterward becomes natural.
2
Lead with "useful information" before the sell. Sending nothing but affiliate links right after registration gets you blocked fast. First deliver information that's worth reading — basics, caveats, answers to common questions — and move to referrals after trust has formed.
3
Watch your sending frequency and message count. LINE Official broadcast messages have message-count caps per pricing plan, and over-sending is a disadvantage both in cost and in blocks. Don't over-rely on broadcasts; designing things so "people who want to read can come get it themselves" via a rich menu and auto-replies eases the burden. Confirm the latest pricing and message-count conditions in the official information.
Advertising rules are the same on LINE and social

When you send affiliate links in a LINE Official broadcast or a social DM, a display that makes clear it's advertising is still required. "Because we're friends" or "because it's a private message" does not make it OK to hide the fact that it's advertising. Each platform has its own rules on advertising and solicitation, so be sure to also check each service's latest guidelines to avoid terms violations (account suspension, etc.).

Get to a state where you can describe the system you refer in your own words

Communication that lands on social changes depending on whether you understand what you're talking about. Kingfin affiliate registration is free — no inventory, no upfront capital. When you actually look at the difference between CPA and RevShare and at the dashboard before you communicate, both your explanation and your funnel gain consistency. Results and amounts are not guaranteed.

Sign up for free
There's no cost at all / results and amounts are not guaranteed

Where to measure along the funnel

What makes the biggest difference in funnel design is seeing "where people are stalling" after you build it. You don't need to measure everything perfectly. To start, it's enough if you can spot the big steps (which stage shows the biggest drop in numbers).

1
Put a "number" on each stage. Split the stages — like impressions → profile visits → link clicks → signups — and grasp the rough number at each. You can substitute your social analytics and the click counts from a link hub or shortened link.
2
Make your referral links trackable correctly. Use your own correct tracking links so you can tell which post and which path people came from. For how to attach links and set up measurement, see our site's guide to optimizing referral-link tracking.
3
Fix just the "biggest drop" step, one at a time. Change everything at once and you won't know what worked. Pick the single stage with the largest drop-off (e.g., the profile gets viewed but doesn't get clicked = how you present the link), improve only that, and watch what happens.
Read the numbers as "comparisons"

Click counts and signup counts are hard to judge by staring at a single number. Viewing them as a comparison — last week vs. this week, before vs. after changing the pinned post — reveals the change. Note that even if these numbers rise, revenue is not guaranteed, and results vary by individual. It's best not to be elated or crushed by short-term ups and downs, but to judge by the trend.

Common mistakes and cautions in social funnels

Finally, let's organize the points where people tend to stumble, on both the compliance and operations sides. The financial (YMYL) genre is unforgiving if you wander off course without realizing it. The following is a general organization; for final judgments, prioritize primary sources and confirmation from professionals.

1
Don't write definitive income guarantees. Definitive or exaggerated phrasing like "grow your followers and you'll definitely earn commissions" or "anyone can earn with this" may run afoul of the Act against Unjustifiable Premiums and Misleading Representations or the Financial Instruments and Exchange Act. If you touch on income, add that results vary by individual and amounts are not guaranteed / the FX/investment service you refer carries a risk of loss.
2
Don't hide the PR disclosure (stealth-marketing rules). Under the so-called stealth-marketing rules (a designated notice under the Act against Unjustifiable Premiums and Misleading Representations) that took effect October 1, 2023, displays that are hard to recognize as advertising are prohibited as misleading representations. Wherever you handle affiliate links — posts, profile, link hub, or LINE broadcasts — place "PR" or "Ad" in a clearly visible position.
3
Don't dress up testimonials or results as real. If you display "results" for follower counts or income, and they are a model case (simulation), you must always state so clearly. Making fictitious voices look genuine is a high-risk act of stealth marketing and exaggeration.
4
Don't do acquisition that violates each platform's terms. Excessive follow-for-follow, automation tools, mass DMs to unrelated accounts, and the like can lead to account suspension for terms violations. Prioritize a form you can sustain while following the terms over short-term numbers.
Mistakes to absolutely avoid when building your funnel
  • Definitive or exaggerated phrasing like "you'll definitely earn," "anyone," "no risk"
  • Posting affiliate links without a PR/Ad disclosure / quietly pasting just a link
  • Follower counts or income screenshots dressed up as real (state clearly if it's a model case)
  • Terms-violating acquisition (automation, mass DMs, follow-for-follow that misleads)

For ways to rephrase your wording, our site's stealth-marketing / Premiums & Representations Act guide and collection of rephrasings for NG expressions have a stock of options. Having "a stock of rephrasings" ready before you build your funnel makes creating posts easier.

Frequently Asked Questions (FAQ)

To grow your Kingfin affiliate on social, which platform should you start with?
There isn't a single right answer, but a good first step is to narrow down to one or two places you can realistically sustain. Generally, X is said to suit spreading information and creating touchpoints; Instagram and short videos suit sparking interest through your world and aesthetic; YouTube suits building trust over time; and a LINE Official Account suits ongoing communication with people who are already interested (lead nurturing). Rather than spreading yourself thin across many platforms, it's more realistic to make the one you're good at your axis and build a path from there to a link hub or LINE. Note that results vary by individual, and no follower counts or amounts of money are guaranteed.
What should you put in your social profile and link hub?
The basic goal for a profile is that someone can tell at a glance who it's for, what you publish, and where to go next. Because many social platforms limit the profile to a single link, a common approach is to gather your blog, other social accounts, LINE Official, and referral links into a link-hub service like lit.link and place that one link in your profile. If it includes affiliate links, add a clearly placed disclosure such as PR or Ad so people can tell it's advertising.
When you introduce an affiliate on social, is a PR disclosure required?
Posts that introduce a product or service based on a relationship with the advertiser require a display consumers can recognize as advertising (such as PR, Ad, or Promotion). Under Japan's so-called stealth-marketing rules (a designated notice under the Act against Unjustifiable Premiums and Misleading Representations) that took effect on October 1, 2023, displays that make it hard to tell something is advertising are prohibited as misleading representations. Whether you handle affiliate links in a social post, a profile, or a link hub, it's safest to place a PR disclosure in a clearly visible position. Also check each platform's advertising-disclosure rules.
Can you start a LINE Official Account for free? Are there limits on broadcasts?
You can open a LINE Official Account for free, but the number of broadcast messages has a cap per pricing plan, and broadcasts beyond the cap incur a fee. Over-sending also causes blocks. Rather than over-relying on broadcasts, designing things so "people who want to read can come get it themselves" via a rich menu and auto-replies eases the burden. Conditions such as pricing and message counts can change, so always confirm the latest details in the official information.

[Disclaimer] This article is informational and educational content by the Kingfin English Editorial Team. The explanations of the laws referenced (the Act against Unjustifiable Premiums and Misleading Representations, the so-called stealth-marketing rules, the Financial Instruments and Exchange Act, etc.) and of the specs of each social platform and the LINE Official Account are an organization based on general information published at the time of writing; they do not guarantee application to individual cases, final interpretations, or the latest specs of each platform. Pricing, message counts, terms, and the like may change, so for practical judgments, prioritize each service's official information, primary sources such as the Consumer Affairs Agency and the Financial Services Agency, and confirmation from lawyers and professionals. Practicing the funnel design in this article does not guarantee follower growth, higher search rankings, or affiliate income; results vary by individual, and the amount you can earn is not guaranteed. What you refer through the Kingfin affiliate is an FX/investment-related service, and investing carries a risk of loss. We do not use, and should not use, expressions such as "you'll definitely earn" or "no risk."

Hiro Hiraki
Author
Hiro Hiraki
Editor-in-chief of Kingfin JP. An FX-affiliate specialist with over 15 years in finance and FinTech translation. Bilingual in Japanese and English.