Strategy 2026

Sales Writing 101
The New PASONA Formula
Build a Kingfin Pitch That Converts

No hype required. How facts and structure do the persuading for you
6 steps
the New PASONA structure
1999
PASONA proposed, revised 2016
Zero hype
copy that stays compliant
9 slides
2

Why a formula at all?

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🧭
The real wall is sequence:the order you arrange things in changes the reader's reaction — not your talent
🗺️
A formula = a map of the reader's mind:fill in the blanks and the skeleton of a pitch is done
🛑
It's also a brake:fixed roles per part leave less room for "definitely" and "guaranteed" to creep in
💡 A formula is a blueprint that substitutes for talent. No genius prose needed
3

The six steps of New PASONA

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StepWhat it does
P = ProblemPut the reader's worry into words
A = AffinityShow empathy (old version: Agitation)
S = SolutionShow the problem can be solved, and how
O = OfferPresent the concrete proposal and terms
N = Narrowing downSpell out exactly who this is for
A = ActionState one clear action to take now
📚 Proposed by Masanori Kanda in 1999; new version published in his 2016 book
4

A Kingfin pitch, step by step

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P
"Reselling needs capital, programming needs months — stuck in that stalemate?"
A
"I was the same. Too afraid of shrinking my savings to commit"
S
"A referral business — no inventory, no purchasing — keeps financial risk small"
O
"Kingfin: free to join, daily payouts, withdraw from $10" (all facts)
N
"Not for people who need cash this month — for steady builders"
A
"Sign up free and check the dashboard with your own eyes"
5

Hype copy: the bad examples

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Bad exampleFact-based rewrite
"Guaranteed to earn"Signing up is free; no inventory or purchasing
"Zero risk, ¥300k/month"Small upfront risk — but results vary, nothing guaranteed
"Today only — exclusive deal"Never invent scarcity that isn't real
"Skip this, regret it for life"State who it suits and who it doesn't — honestly
⚖️ Since Oct 1, 2023, stealth marketing also violates Japan's ad law (CAA notice)
6

AIDMA and PREP: when to use them

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FormulaOriginWhere to use it
AIDMAS. R. Hall (1924)Funnel design across your whole operation
PREPGeneral business writingEach body section (conclusion first)
New PASONAMasanori Kanda (2016)The closing pitch of an article
💡 Funnel = AIDMA, body = PREP, pitch = New PASONA. Practice the pitch first
7

Writing fact-based copy

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🔢
Confirmed numbers only:RevShare up to 80% with bonuses, daily payouts from $10, CPA up to $250
🛡️
Third-party backing:OlympTrade joined FinaCom in 2016 — compensation scheme up to €20,000
⚠️
Write the risks too:whenever income comes up, add "results vary, nothing guaranteed"
💡 Under RevShare, one conversion earned through trust outlasts ten earned through hype
8

Your first practice: 3 STEPs

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STEP1
Decompose your own "why I signed up" into P→A→S→O→N→A
STEP2
Rewrite the closing pitch of one existing article with New PASONA
STEP3
Three days later, search your draft for "guaranteed / definitely / zero risk / promise"
💡 Sales writing is a repetition skill, not a talent contest. Write one pitch, facts only

The New PASONA pitch — Summary

1
A formula maps the order a reader's mind moves in. Fix the sequence before the prose
2
New PASONA replaced Agitation with Affinity — six steps built for selling without pressure
3
"Guaranteed" and "zero risk" break the law. Never promise a future you can't deliver
4
Build the Offer from confirmed facts. Honest copy is legal protection and revenue strategy
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