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Rule ①: Place in 3 spots per article (top, middle, end): Top = fast lane for readers who already know they want it. Middle = readers who got interested while reading. End = high-intent readers who made it all the way through. One spot means large opportunity loss.
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Rule ②: Place naturally within context: Put the CTA where it flows naturally — e.g., "To start FX affiliate marketing, registering with Kingfin is the first step." An abrupt link causes readers to bounce. The link should connect to the surrounding text.
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Rule ③: Specific CTA copy: "Here" and "click for details" are the worst CTA copy. Write specifically what happens after registering, like "Register with Kingfin for free and start earning RevShare today →"
💡 Following these 3 rules alone has been shown to increase CTR by 1.5–2x in many cases. Use these as a checklist every time you write a new article.