Setup, 5 must-watch metrics, and the improvement playbook
| Metric | What it measures | Target |
|---|---|---|
| Engagement rate | % of sessions with 10s+ dwell, 2+ pages, or a conversion | 50%+ |
| Engagement time per session | Average time users actually viewed the page | 2 min+ |
| Organic search sessions | Visits from Google search | +5% week-over-week |
| Conversion count | Kingfin link clicks and similar events | CV rate 1–3% |
| Users by landing page | Which page is the first one viewed | Know your top entry pages |
| Finding | Improvement action |
|---|---|
| Engagement rate ≤ 30% | Lead paragraph tied to the reader's problem. State the value above the fold. |
| Dwell time ≤ 30s | Add headings, bullets, and diagrams. Make it scannable. |
| Lots of traffic, few CVs | Add CTA blocks mid-article and at the end. Strengthen the Kingfin pitch. |
| High mobile bounce | Tune font size, button placement, and page speed for mobile. |
| Lots of traffic from one KW | Add long-tail articles for that KW; strengthen internal links. |