How to build a site Google rewards — and a 12-month roadmap
| Pillar | What it means for FX affiliate |
|---|---|
| E (Experience) | Information from someone who has actually traded FX or run affiliate operations |
| E (Expertise) | Authors with real depth in FX and financial knowledge |
| A (Authoritativeness) | Recognized in the space and cited by other sites |
| T (Trustworthiness) | Earned through accurate information, transparent operations, and proper risk disclosure |
| Criterion | Standard topics | YMYL (FX affiliate) |
|---|---|---|
| Author info weight | Medium | Critical (real name, bio, contact required) |
| First-hand evidence | Nice to have | Required (screenshots, real numbers) |
| Disclaimers / risk disclosure | Optional | Required (persistent in footer) |
| Update frequency | 6-12 months OK | Under 3 months preferred |
| Backlink valuation | Volume can offset | Quality only (financial / official sources count) |